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Thanks to more than 35 years of know-how, the Fashion House PAIN DE SUCRE has passionately designed high-end bathing and lingerie collections for women.

Celebrating “the art of dressing for the beach”, the French brand unveils every year a large swimwear collection that enhances all body types, by making the swimsuit a fully-fledged fashion accessory that inspires escapism…

Precursor of innovative models designed in its French workshops, PAIN DE SUCRE breathes boldness and talent into the heart of its collections, season after season.

Unprecedented cuts, technical and efficient materials combined to precious details are the essence of the brand that has a real creative heritage; its archives are full of innovative ideas that are a great part of its wealth. The seaside offer is expanded by the more urban bodywear range which provides fishnet and lace versions of the Fashion House’s creations…

Surprising, inventing and seducing while creating confidence and enthusiasm among its customers; that it is the subtle mix that reflects the Fashion House philosophy. Ethics, environmental awareness and attachment to human values are the founding principles of this adventure.

Today, PAIN DE SUCRE is present in more than 650 multi-brand retailers in the world and has about thirty dedicated Pain de Sucre boutiques: London, St. Barths, Monaco, Geneva, Paris, Sydney, Dubai... and even more beautiful stories to tell...



Immersion in volcanic land

Black sand and red rocks, lunar version of a wonderful island called Lanzarote. PAIN DE SUCRE takes us to imaginary worlds inspired by these water and fire landscapes and creates for 2022 a volcanic collection, with vibrant prints and plain colors.

Graceful, floral look with the BLOSSOM print, multicoloured and spectacular with the LIDO print, wild animal with the AMAZONIA print, desert and scintillating with the CAMO print…

Eruptive, the collection exudes an explosion of colors, between flamboyance and softness: Persian blue, paprika, yellow, red, midnight blue, aqua… And to counterbalance, perforated fishnet and golden hemmed rib soothe the panorama. A chromatic symphony far from leaving indifferent, like the new more daring iconic cuts of the season.

Discover our collections