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Thanks to more than 35 years of know-how, the Fashion House PAIN DE SUCRE has passionately designed high-end bathing and lingerie collections for women.

Celebrating “the art of dressing for the beach”, the French brand unveils every year a large swimwear collection that enhances all body types, by making the swimsuit a fully-fledged fashion accessory that inspires escapism…

Precursor of innovative models designed in its French workshops, PAIN DE SUCRE breathes boldness and talent into the heart of its collections, season after season.

Unprecedented cuts, technical and efficient materials combined to precious details are the essence of the brand that has a real creative heritage; its archives are full of innovative ideas that are a great part of its wealth. The seaside offer is expanded by the more urban bodywear range which provides fishnet and lace versions of the Fashion House’s creations…

Surprising, inventing and seducing while creating confidence and enthusiasm among its customers; that it is the subtle mix that reflects the Fashion House philosophy. Ethics, environmental awareness and attachment to human values are the founding principles of this adventure.

Today, PAIN DE SUCRE is present in more than 650 multi-brand retailers in the world and has about thirty dedicated Pain de Sucre boutiques: London, St. Barths, Monaco, Geneva, Paris, Sydney, Dubai... and even more beautiful stories to tell...




Guided by the flow of trade winds, Pain de Sucre crosses the Atlantic Ocean on a journey into the wild land of Brazil. A country evocative of exoticism and dazzling colours, it perfectly symbolizes the inspirations of the House, celebrating a free and daring fashion. Set against a backdrop of steep red cliffs, the 2024 collection shines on deserted beaches of fine sand. Solar ochre, precious sapphire, vibrant orange, almond and bamboo greens... A mineral colour palette that wonderfully blends with the new prints.

Discover our collections